The First and Original Ginseng Coffee is only West End.

West End was founded in 2000. Heading home from one of his middle-eastern trips, founder decided to promote innovative products on the Italian market. In a matter of few years, these products excited great interest on the consumer, being though in complete contrast with our local culinary tradition.

Today, after many years Ginseng Coffee has become a common drink in Italy, in bars, in restaurants and at home.